The Principles of Marketing examination is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and selected other topics such as international marketing, ethics, marketing research, and not-for-profit marketing. Students must also have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing. This examination guide contains a complete exam description, including knowledge and skills required, 60 sample questions and answers, test taking strategies, scoring information, and study resources. In addition, you will receive three files at no extra charge that contain chapters from the Official Study Guide to the CLEP exams: Preparing to Take CLEP Examinations, Taking the Examinations, and Interpreting Your Scores. Please note that the examination guides contain the same content that appears in the CLEP Official Study Guide. In other words, if you have already purchased the book, there is no additional information to be gained by also purchasing the exam guide in a particular subject.
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